I am going to compare my cards to think drink driving posters that are already out there. This for example isn't very effective as it doesn't have a big effect on the viewer its just a pint of beer when people would see this they wouldn't understand at first glance what its trying to achieve. Were as with my card you look at it straight away and understand and get hit with a emotion that is very strong because its a child's father who has died because he was under the influence of alcohol. This is a poster that would be put on a wall or on a bus stop or in a pub but mine is a card which could be in a card shop or be posted threw the post to make more people aware.
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