Before and after adjustments

As you can see these images are my before and after I adjusted my final piece. The top image is my final piece and it has the right proportions were as the bottom image as you can see i have circled the faults . For starters the barcode is way way to big its bigger than my logo then it also has my logo that I cant use because it has no relevance to the company campaigners so after a few minor and major adjustments I have finally finished my final piece

evaluation

My evaluation of this project so far is pretty well I personally think it could have been better and could be sent out to a more audience that would really affect them for example. I was going to send it out in the post as mail and have it in card shops but now I think it would be better if I made it so it would be in pubs on the tables so that drinkers would be remembered of the consciences. I also think it would be better if I had more target audience e.g a sweet 16 birthday card seen as there is now under age drinkers as it would contrast against the other audience. I really like this card with the layout, colours and font but I don't really like the flowers as I personally don't think there sad enough. I also don't like the logo on the rear of the card as it isn't very professional. There is many things that could be fixed and made better on my card but overall I am very pleased with it so i am going to leave it the way it is.

This video really has more of a affect on the viewer compared to mine as this is a actually thing people would see all the time on the tv, every person in the uk has a tv an would watch this near enough every night at prime time. My card on the other hand would only be seen by a small majority of people as most people bin junk mail without even looking at it and the people who would see it in card shops wouldn't be as bothered to acknowledge it.

Think drink driving comparison

I am going to compare my cards to think drink driving posters that are already out there. This for example isn't very effective as it doesn't have a big effect on the viewer its just a pint of beer when people would see this they wouldn't understand at first glance what its trying to achieve. Were as with my card you look at it straight away and understand and get hit with a emotion that is very strong because its a child's father who has died because he was under the influence of alcohol. This is a poster that would be put on a wall or on a bus stop or in a pub but mine is a card which could be in a card shop or be posted threw the post to make more people aware.

logo company ideas

These images are my final company logo design its stands for drinking ruins innocent lives. I really like these ideas but they seem a little bit to simple.

my first idea

This image is my first idea I was going to make this for my final idea but the more i thought about it the more it didn't seem the right campaign to do and now I am glad I went with my gut instinct because i am very very happy with the final outcome of this project it has been fun to do and i have enjoyed every minute of designing these posters.

Ideas

These are 2 of my ideas for my campaign poster. even-though on the image its says i wont use either and dont like either I actually do really like them both and thats why i used t flower idea for my final campaign.